Privacy Policy

Effective July 01, 2019

We at Offershub know that our clients (“you”, “your”) care about how User data is collected and treated. Please read the following to learn more about our privacy policy.
This privacy statement describes OffersHub’ use practices and policies with regard to the information that is collected through the OffersHub Platform. It does not state the use practices or policies of our clients, of the websites or apps on which ads are shown, or of other parties.
This Privacy Policy relates solely to our OffersHub product.


Ad Serving is the process of delivering an ad to be shown in a web page or a mobile app.

Advertisers: Companies (apps, brands) that have an product or service they want to promote.

Ad Identifiers are unique character strings associated with user devices that help monitor and measure user interactions with advertisements and apps. Examples of Ad Identifiers include IDFA (developed by Apple for the iPhone), Google Ad ID (developed by Google for Android), and Windows advertising ID (developed by Microsoft for Windows Phone). Each of these Ad Identifiers can be reset by the user.

Affiliate: An Affiliate is any website that displays advertisements on behalf of an Advertiser. The terms Affiliate and Publisher can be used interchangeably.

Clicks refers to when a User “clicks” on the advertisement and goes to the offer’s page. Learn more on the OffersHub help site, “A Primer on Offers and Tracking.”

Clients are OffersHub clients, and may include individual employees of a OffersHub client.

Conversions happen when the User completes the “offer” (e.g. making a purchase on an e-commerce site, installing a mobile app, filling out a survey, or doing some other action).”

Cookies are small text image files stored on your computer either temporarily or permanently to allow websites to recognize users and keep track of their preferences.

Geographic Location Data can either be precise (identifying the end user’s precise location) or imprecise (identifying the end user’s city or country). In OffersHub we collect imprecise geographic data through IP address and/or wifi networks in the end user’s vicinity. We collect this data to help our clients provide more relevant advertisements and content, and to ensure we comply with country specific requirements.

Impressions occur when a User sees an ad for an Advertiser on a Publisher’s site or app. Ideally, they are followed by a Click and then a Conversion. ”

Inventory is website or mobile app traffic from Users that can be used for advertising

IP Address is a numerical label attached to any device that connects to the Internet. Most IP addresses are dynamic i.e. the device’s IP address changes and is not persistently tied to any one device. OffersHub clients may opt to “pseudonymize” IPs to comply with a specific jurisdiction’s laws.

Network are brokers between mobile advertisers and publishers.

Pixel Tags are website based and usually work in conjunction with cookies. They ,registers when the User visits a particular page.

Postbacksare server-to-server communications between parties (generally through an API).

Publishers have Inventory and display ads on behalf of Advertisers.

Users are end users, specifically individuals on websites or mobile apps that see and potentially interact with OffersHub.

What Is OffersHub And Why Do Our Clients Use Us?

OffersHub is the leading performance marketing platform, used by the world’s top mobile and desktop networks to manage their online advertising relationships. Clients use OffersHub to assess the effectiveness of their Affiliate and Publisher relationships – by measuring User clicks and conversions through technologies such as Cookies and Pixel Tags, and through the collection of technical identifiers from the User’s device including Ad Identifiers and IP address.

The following diagram illustrates how OffersHub interacts with an Advertiser’s Users, to help identify which Users completed the action for a particular offer (known as Conversion).

How Do Clients Collect User Information Using OffersHub?

OffersHub collects the following types of information from Users to help clients optimize and measure their advertising network, affiliate and publisher relationships:

  • Ad Identifiers
  • IP address
  • Cookies
  • Pixel Tags
  • Imprecise Geographic Location Data derived from IP address and/or wifi networks.

OffersHub also collects this information from employees of Clients who access information using their OffersHub accounts.

Clients can also choose to view and measure information provided by other third-party sources in the platform. Those sources may include: Advertisers, Publishers, Affiliates, and other Networks and analytics partners.

Clients own the data that they provide to and collect through the Platform. When clients remove or export their data from the Platform, their use of data is governed by their own privacy policies and applicable laws, rules, or regulations.

How Do Clients Use OffersHub To Collect Information From Users?

Clients use OffersHub to create Cookies and Pixel Tags that can be placed on websites to collect browsing information about Users. OffersHub also supports server-to-server measurement for some clients. With any of the mentioned methods, when an end user clicks on an advertisement, goes to a specific web page, or does any other action that a Client chooses to monitor, OffersHub collects information from the User’s computer or device, including but not limited to Cookies, Pixel Tags, and Ad Identifiers.

How Do Clients Use OffersHub To Process Information From Users?

  • Measuring the performance of ad campaigns
  • Measuring the performance of Affiliates, Publishers and Networks
  • Creating customized performance reports (for example, how well a particular advertisement is performing in a particular geographic region)
  • Determining when Users respond to ads
  • Ad Serving – OffersHub uses data that does not personally identify users to target advertising for Clients. Specifically, end users can be targeted by device type (OS, Make, Model) and imprecise geographic location (state and region).
  • What Information Does OffersHub Collect From Clients?

    Signing up as a Client requires setting up a OffersHub account. To do this, we will need contact details – including mailing and/or billing address, email address, company name, and website URL. Clients will also need to provide a user name and password to set up a OffersHub account. Please note that We treats all Client contact details as confidential business information that will only be used to service Client accounts and respond to Client, Affiliate or Publisher inquiries.

    What Information Does OffersHub Share With Third Parties?

    OffersHub may, to operate or enhance OffersHub’ services, provide data collected on the Platform to clients, partners, and service providers, but only with the client’s consent. OffersHub may provide, or enable others to collect, information for purposes of detecting and preventing malicious activity or invalid traffic. In addition, OffersHub may disclose such information in the event we reasonably suspect malicious activity or invalid traffic, or believe that we are legally required to do so. OffersHub may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Finally, we may transfer Platform data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

    Does OffersHub Have A Datat Retention Term?

    Clients choose their respective data retention terms when using the OffersHub platform.

    What Are OffersHub Security Practices?

    OffersHub uses commercially reasonable efforts, including a variety of security technologies and procedures to secure Client and User Data from unauthorized access, use or disclosure.

    Can Users Disable Cookie And Id Tracking Through OffersHub?

    You can disable cookies in most internet browsers. An overview of the process is available here: Disabling cookies will not, however, stop you from receiving all advertisements. If you would like to opt out of a particular ad network, publisher, or advertiser’s ads, you will need to contact those companies directly to inquire whether they have an opt-out option.
    You can also disable collection of Ad Identifiers for targeted advertising by enabling the Limit Ad Tracking setting on your smartphone. You can also reset your Ad Identifier altogether using your smartphone’s privacy settings.

    What Happens If This Privacy Statement Is Changed?

    OffersHub may find it necessary to update this Privacy Policy from time to time. Please check this Privacy Policy, as any changes will be posted on this site. If we were to make material changes, those changes would not be applied to information collected prior to such changes